In today's world, we are inundated with media and a constant news cycle. At the same time, it can be easy to become overwhelmed by the sheer number of media outlets out there. From television and radio to social media and streaming services, there's a lot to choose from. Given all of the choices, there is freedom in how we consume media. \n\n\n\nPodcasting is the answer to those of us who want to pick and choose our entertainment, education, and news media. There are hundreds of thousands of different podcasts out there for you to find and enjoy with hundreds of different genres to choose from. Anyone nowadays can find a podcast show that fits their personality, likes, and needs.\n\n\n\nPeople flock to podcasts because of the convenience and ease of listening. There are numerous podcast players for free available on mobile and desktop, the most popular being Apple Podcasts, Google Podcasts, Spotify, Stitcher, Castbox, and countless others. These podcast players allow you to follow the podcasts that you love and send you push notifications about new episodes of your favorite shows. \n\n\n\nSo what is podcasting used for? \n\n\n\nTo put it simply, podcasts are there to educate us, entertain us, and enrich our lives. \n\n\n\nA Podcast for Everyone\n\n\n\nThere are podcasts about history, politics, news, entertainment, movies, music, current events, fashion, medical history, and many others. No matter what your interests are, there is a podcast out there for you. All you need to do is download a podcast player and search a genre that interests you. \n\n\n\nIf you are unsure about a particular show to listen to, reviews help new listeners decide which podcasts may be worth their time. Read the descriptions and reviews to see if that specific podcast is for you. Many podcasts also have a trailer, just like a movie trailer, that gives prospective listeners the ability to get a snapshot about how the podcast is presented and if it would interest you.\n\n\n\nHow Important Are Podcasts?\n\n\n\nTo say that podcasts have exploded over the last decade would be an understatement. Over 140 million Americans are podcast listeners, which means over almost half of the American public routinely listens to podcasts throughout their day. This shows the reach of podcasts; people listen at their desks at work, during their daily commutes, at the gym, as they are relaxing at home, while they are cooking, and in countless other situations. \n\n\n\n\n\n\n\nPodcasting also plays an important role in the education and news sectors because valuable information can be given immediately throughout the world. Anyone who has access to a computer or mobile device can instantaneously receive a podcast episode on how to make money online or get the latest trends among teenagers today. Being able to relay and share the most up-to-date information worldwide straight to a device in real-time makes podcasting a very important medium.\n\n\n\nWhat are the benefits of podcasting?\n\n\n\nBecause podcasting is becoming mainstream and so easily accessible, it is changing the way that we consume media. Podcasting has many benefits to both the people listening to podcasts and the creators of podcasts. Entertainers, entrepreneurs, and news outlets have a new way to reach their audiences. And the audience has a new way to find the entertainment, current events, and information that they are craving.\n\n\n\nBenefits of PodcastersGlobal reach to spread information and entertainment.New medium for emerging markets and audiences.Easy to distribute and update shows and episodes.Additional revenue source from sponsors and advertisers.Benefits of Podcast ListenersListen anytime, anywhere across the world.Easily accessible across computers and smart devices.Discoverability for new and trending shows.Additional resources to consume content.\n\n\n\nThe Modern Radio\n\n\n\nThe reason for the massive reach is the same reason that radio was so valuable during the early 1900s, it is unique and has something for everybody. The difference today though is that you are not limited only to what the broadcasting station plays. When you can pick and choose your form of entertainment, you can get the entertainment you want, without having to listen to anything else you find boring or uninteresting. \n\n\n\n\n\n\n\nA quick look at the top 10 podcasts of 2019 shows the breadth and width of how unique the podcast medium can be. Out of the top ten, there are three true crime podcasts, a genre that has seen an explosion in interest over the last decade; it seems apparent Americans are true crime junkies. Three are daily news podcasts, showing that people put a lot of faith into their chosen podcasts for news. Three more are based on popular television shows, and to round out the top ten is a general information and entertainment interview podcast.\n\n\n\nConclusion\n\n\n\nPodcasting can be used for many different things; from education and entertainment to business and world events. It has increased in popularity in the past decade but it doesn't seem to be slowing down anytime soon. It's a great time for audiophiles like yourself to find the content that you are searching for in an on-demand style format. You can also easily create your own podcast if you'd like to get your voice heard across the globe.\n\n\n\nNo matter what your interests are, there is a podcast for you. Go download a podcast player today and find something you love!