When you think of podcasting, you probably think of audio, similar to a radio program. There are no visuals, and you can listen almost anywhere on almost any device. But… in the world of podcasting, there are also video podcasts, also known as vodcasts and videocasts.
Of course, if you want to inject video in with your audio, you’re looking at a much larger expense, and you won’t be recording in jogging pants and a sweatshirt. Appearance will also be paramount, and you’ll need to project a professional look. For these reasons, many people overlook video podcasting but they are on the rise.
So how does all this work? First, we’ll examine just what is video podcasting.
What are the advantages of video podcasting?
For those desiring to engage more personally with an audience, a video podcast will do just that. It’s so much easier to relate and connect to the seen than the unseen.
For some vodcasters, they use video for their intro and others use video for their entire podcast. You might think “why not just start a YouTube channel?” but there are benefits to also using a podcast host, such as being listed on the iTunes store. There, users can do a specific search for vodcasts. It should be mentioned that you can upload your video podcasts for free on YouTube and avoid the cost of a podcast host. You’ll get the advance of YouTubes SEO and search function, but you don’t want to limit yourself to only YouTube.
No matter how it’s used, video podcasts provide more personal engagement and it’s the perfect way to promote your program.
What are the disadvantages?
It’s already been mentioned that you’ll need a polished look, and for some, that can mean upgrading your wardrobe. You’ll need enough change of clothes for at least 5-6 episodes, and it helps to have interchangeable tops and bottoms so you aren’t breaking the bank.
If you vodcast, you’ll need great editing skills or know someone with editing skills. You’ll have far more editing (and it’s more time-consuming) on video than audio. You might need to pay a video editor if you can’t do a professional job yourself. No one wants to watch a video that shakes or moves around too much. Splicing has to be done so there’s a smooth transition, and if you’re someone who says “um” or “like” quite a bit, it won’t be as easy to edit out as it is with audio.
If your vodcast relies on guests, you might find some are reluctant. Not everyone is comfortable in front of a camera, and you might find them only willing to do an audio interview. This can be done, although it will involve some creativity. You’ll need visuals so that you aren’t on camera throughout the entire interview.
The Bottom Line
Unless you want to personally engage with an audience on a higher level, audio podcasts will allow you to have a wider audience. If you consult or coach, teach or train, then video podcasting will better serve you. You won’t garner as broad an audience because it won’t serve commuters or those who aren’t in a location conducive to viewing, but with careful planning, you can reach your intended audience.